Bertrand Goldberg, the entrepreneur

Left: Stairway in the entryway of Maxim’s de Paris restaurant

Right: A promotional brochure for Standard Houses Corporation

Maxims Interior

Bertrand Goldberg was a creative entrepreneur and established a number of business relationships that operated alongside his architectural practice. Typically in the form of partnerships or corporations, these ventures were formed for unique purposes, such as promoting a specific activity or project, with little continuation beyond the completed project. Among the most significant was Standard Houses Corporation. Formed in 1939 with fellow architect Gilmer Black, Standard Houses designed, built, and developed prefabricated homes from 1939 until 1942. Goldberg also organized Standard Fabrication, Incorporated, to design, manufacture, and market prefabricated bathrooms in 1946.

From 1949 to 1952 Goldberg served as design consultant for the Pressed Steel Car Company and developed the Unicel plywood boxcar and an innovative housing project called Unishelter. Also in the early 1950’s Goldberg worked with Arthur Rubloff to market privately built public housing, leading to building Drexel Home and Gardens project. He proposed a marina and development project in Florida, and was integral in the development of Astor Tower and Marina City, serving as architect and more. In the 1980’s he was a partner in the development of River City.

As Goldberg’s office grew in the 1960’s , mechanical/electrical engineering, computerized engineering and CAD work, and reproduction services were established as separate corporations titled Environmental Engineering Corp., Computer Services, Inc., and Copy Corp. In general, these were underwritten by BGA until closed c. 1990.

On a personal basis Goldberg was involved with his wife Nancy in Maxim’s de Paris, a prestigous haute-cuisine restaurant which she owned and ran in Chicago from 1963 until 1982.